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In all bookstores \n\nBooks have always been the starting point for so much of what we do at Roomytown — antique volumes, forgotten illustrations, marginalia, strange little details hiding between the pages.\n\nLately those fragments have been gathering into something bigger.\n\nA first glimpse of Roomytown: \nThe Collage Compendium —\na book built from the pieces we love most.\n\nAvailable for pre-order now!. 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excuse to say hello properly.\nI’m Lorena — founder and creative director of Roomytown.\nAnd yes… 50 today, which feels as surreal as empowering.\n\nI was born in Argentina, built my creative career in New York and San Francisco, and now (somehow) live in a 1700s house in Bath, England, surrounded by rolling hills and antique books.\n\nRoomytown started with a few art prints and a lot of curiosity.\nToday it’s trays, playing cards, puzzles and partnerships with shops I once wandered around in awe.\n\nThese days I split my time between digging through centuries-old illustrations, traveling for trade shows and building our business with a brilliant, small-but-mighty team who turn big ideas into real products.\n\nIf you’re here — whether you joined yesterday or years ago — THANK YOU\n\nPortrait by dear friend 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arrived on my desk…\nin stacks of freshly printed catalogues.\nThere’s something about holding the season in your hands.\nAfter months of sourcing, restoring, designing … it finally feels real.\nThis one has shells. a herbarium from the 1700’s. \nAnd some very good gold pens.\nMore soon. If you are retailer and want a catalog let us know!\nPhotography @hana.snow \nstyling 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takes courage.\nWhatever the forecast.\nRoomytown, on the road.\n@shoppeobject #shoppeobject","comment_count":0,"like_count":0,"timestamp":"2026-02-01T15:17:52Z","account_id":"0000c4a2-0000-1000-8000-000000000000","source_id":"0000c047-0000-1000-8000-000000000000"},{"media_id":"3e51e479-efa1-11f0-8d42-f6757bd1d020","media_type":"CAROUSEL_ALBUM","media_url":"https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/615280413_18550665097061545_4632655993767612805_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=102&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=M5nBHO9XpwoQ7kNvwEzkRim&_nc_oc=AdmN0wFOkajdFT9VaQvQZuQNdIHZCtB4sVdRnMtW9_RXQDtJzeEQnz5fCmHTldEiyJk&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=60IEl8EgV6JTU26tnUTQpQ&_nc_tpa=Q5bMBQHMyXQ819ABpsRj7sdMyl4Ypbp9Slb1m_nOosaT_4aEAEm-pLwE5ttIiAzPLc5W0xvdxKF72WpXig&oh=00_Afykbgv-IarZR3diGW4hmf4tyt91Aj-Q0aOWVJSHsvUAEg&oe=69AFE2D2","thumbnail_url":"","permalink":"https://www.instagram.com/p/DTYn2zoDMNR/","caption":"Day 1 of @topdrawerlondon \nThese stands don’t just appear.\nThey’re sketched, sourced, transported painted (often by hand), tweaked at late hours, rebuilt again…\nand held together by a very good team and a lot of care.\n\nSo seeing you step inside, linger, chat, smile, come back— it really does mean everything.\n\nWe’re so grateful to everyone who’s stopped by today, and thrilled by the love for the new Spring collection.\nIt’s always a small leap of faith sending new work out into the world — and today felt like a warm landing.\n\nThis is just the beginning of the season.\nUK + US shows, here we come ✨\nIf you’re visiting over the next few weeks, we can’t wait to see you.\n\nThank you for showing up.\nFor the conversations.\nFor the encouragement.\nFor making all the hard work feel very worth it.\n\nWith love, Lorena","comment_count":0,"like_count":0,"timestamp":"2026-01-11T21:01:14Z","account_id":"0000c4a2-0000-1000-8000-000000000000","source_id":"0000c047-0000-1000-8000-000000000000","carousel":[{"id":"17882773068439010","media_type":"IMAGE","thumbnail_url":"","media_url":"https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/615280413_18550665097061545_4632655993767612805_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=102&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=M5nBHO9XpwoQ7kNvwEzkRim&_nc_oc=AdmN0wFOkajdFT9VaQvQZuQNdIHZCtB4sVdRnMtW9_RXQDtJzeEQnz5fCmHTldEiyJk&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=60IEl8EgV6JTU26tnUTQpQ&_nc_tpa=Q5bMBQFWdvn5wF63OTkBcoDm5u9Ed8nLUhKqp90X_DDARij7jw1IbrTGfpmyW5JJ71GoTC8iYwO0lMGXbA&oh=00_Afya300jqPeshs-F4VJ1NqFS4rdnvg1-al7BjMNeG6T-WQ&oe=69AFE2D2","timestamp":"2026-01-11T21:01:13Z"},{"id":"18112558327542470","media_type":"VIDEO","thumbnail_url":"","media_url":"https://scontent-iad3-1.cdninstagram.com/o1/v/t16/f2/m84/AQNsb7OYSy534iQlGWjpt0FjLtdU-Q_l7M7YQVEbtK7HllswgajvwiC-n4cKE0QOsIQ8XoTGOWtnpNKnximXnfVXmUpYGxH8nyBL8Bo.mp4?_nc_cat=109&_nc_sid=5e9851&_nc_ht=scontent-iad3-1.cdninstagram.com&_nc_ohc=vAOVv3BBKQ4Q7kNvwHza4du&efg=eyJ2ZW5jb2RlX3RhZyI6Inhwdl9wcm9ncmVzc2l2ZS5JTlNUQUdSQU0uQ0FST1VTRUxfSVRFTS5DMy43MjAuZGFzaF9iYXNlbGluZV8xX3YxIiwieHB2X2Fzc2V0X2lkIjoxOTg4MTE0NzEyMTIwMTUzLCJhc3NldF9hZ2VfZGF5cyI6NTMsInZpX3VzZWNhc2VfaWQiOjEwMTQ2LCJkdXJhdGlvbl9zIjoxMSwidXJsZ2VuX3NvdXJjZSI6Ind3dyJ9&ccb=17-1&vs=e0b3def6cdb83643&_nc_vs=HBkcFQIYTGlnX2JhY2tmaWxsX3RpbWVsaW5lX3ZvZC9GNzQ4Mjk0MUU0N0IxMjI1OEUyOUU5QkM3RDQ3RDc4M192aWRlb19kYXNoaW5pdC5tcDQVAALIARIAKAAYABsCiAd1c2Vfb2lsATEScHJvZ3Jlc3NpdmVfcmVjaXBlATEVAAAmsq2C88CLiAcVAigCQzMsF0AmiDEm6XjVGBJkYXNoX2Jhc2VsaW5lXzFfdjERAHXuB2XEngEA&_nc_gid=60IEl8EgV6JTU26tnUTQpQ&edm=ANo9K5cEAAAA&_nc_zt=28&_nc_tpa=Q5bMBQFPtWI6ztN_ygYRbe4J8ZwlzWiJ8x4cmGbgdr_ePckXBQLUhFBDQ6gr0zYi3qd4jlYMSZvaQqQvwQ&oh=00_AfyJLHwiR4_AHOLSoLjj-jxWhK7P4LO9ZXH_FRuGIyosuw&oe=69ABE93B","timestamp":"2026-01-11T21:01:13Z"},{"id":"18093017732069323","media_type":"IMAGE","thumbnail_url":"","media_url":"https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/614905024_18550665127061545_2943491769222526959_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=101&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=ytTY6cNhZEoQ7kNvwFN6s5K&_nc_oc=AdkDTCmymnMU14SuZ-d-W-eKrUbwsJyfGKm7XU0UkdmA3cA050wlqIVP5onZD9_1UUI&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=60IEl8EgV6JTU26tnUTQpQ&_nc_tpa=Q5bMBQFv2UFoGxfhfT0JFCcsm9YFl8xRFwIkjdkLohQuZduzVzfPGfARjen3ecbZSE0D18hRu3YqqM8gBQ&oh=00_AfxO0uKxjRSyPEGarVUhn0449ghj7aZlI7isdO-w8hkh7w&oe=69AFE6D8","timestamp":"2026-01-11T21:01:13Z"},{"id":"18554768404035668","media_type":"VIDEO","thumbnail_url":"","media_url":"https://scontent-iad3-2.cdninstagram.com/o1/v/t16/f2/m84/AQOWTbakKYRTECexUrLnH1gGVJvrCaMVZvzA2UR9p9rbKi34tpjzgeNTHdmH8qTewCgYNOfLmZfWoKhklIwYQoTJhpmIvWuGXCdKpcI.mp4?_nc_cat=111&_nc_sid=5e9851&_nc_ht=scontent-iad3-2.cdninstagram.com&_nc_ohc=9OdLXcc6c-wQ7kNvwElViHR&efg=eyJ2ZW5jb2RlX3RhZyI6Inhwdl9wcm9ncmVzc2l2ZS5JTlNUQUdSQU0uQ0FST1VTRUxfSVRFTS5DMy43MjAuZGFzaF9iYXNlbGluZV8xX3YxIiwieHB2X2Fzc2V0X2lkIjoxNzMzNDgwMjE3NjI4ODY0LCJhc3NldF9hZ2VfZGF5cyI6NTMsInZpX3VzZWNhc2VfaWQiOjEwMTQ2LCJkdXJhdGlvbl9zIjo4LCJ1cmxnZW5fc291cmNlIjoid3d3In0%3D&ccb=17-1&vs=5629bdd3101c5e75&_nc_vs=HBkcFQIYTGlnX2JhY2tmaWxsX3RpbWVsaW5lX3ZvZC8zMjQ1MzM4MzhBNDkyMDAwMTZGQkVFQjQzQ0MzMkM4Rl92aWRlb19kYXNoaW5pdC5tcDQVAALIARIAKAAYABsCiAd1c2Vfb2lsATEScHJvZ3Jlc3NpdmVfcmVjaXBlATEVAAAmgMPGieqllAYVAigCQzMsF0AhVP3ztkWiGBJkYXNoX2Jhc2VsaW5lXzFfdjERAHXuB2XEngEA&_nc_gid=60IEl8EgV6JTU26tnUTQpQ&edm=ANo9K5cEAAAA&_nc_zt=28&_nc_tpa=Q5bMBQEHLWZYPyJeKcLaW3-Thxznqf4Iq61VB28X1wYVoBbSk6qyI7zJZZgl8YP_tZ-jBXy1fmCuooPVsg&oh=00_Afxnns3vME97Oks-qVwbr5fVXj-EMQJc74qvdkllfEwUPA&oe=69ABD8C9","timestamp":"2026-01-11T21:01:13Z"},{"id":"18303697279287712","media_type":"VIDEO","thumbnail_url":"","media_url":"https://scontent-iad3-2.cdninstagram.com/o1/v/t16/f2/m84/AQOdW8gDke-DULnAKBnyrQLYZFOS4Q0sX98_Er66XbqeP8rEfkHs3IxYXzN43AXu8LXPLf7fbRCpN9rIn6tVXG7XC6IVVJVOtdx8tjA.mp4?_nc_cat=111&_nc_sid=5e9851&_nc_ht=scontent-iad3-2.cdninstagram.com&_nc_ohc=AcC9V7XvslkQ7kNvwFLAgcL&efg=eyJ2ZW5jb2RlX3RhZyI6Inhwdl9wcm9ncmVzc2l2ZS5JTlNUQUdSQU0uQ0FST1VTRUxfSVRFTS5DMy43MjAuZGFzaF9iYXNlbGluZV8xX3YxIiwieHB2X2Fzc2V0X2lkIjoxODM5Mzk3ODkwMjc2NjQyLCJhc3NldF9hZ2VfZGF5cyI6NTMsInZpX3VzZWNhc2VfaWQiOjEwMTQ2LCJkdXJhdGlvbl9zIjo1LCJ1cmxnZW5fc291cmNlIjoid3d3In0%3D&ccb=17-1&vs=7e8b4ad917a5e492&_nc_vs=HBkcFQIYTGlnX2JhY2tmaWxsX3RpbWVsaW5lX3ZvZC9DODQyNjM0OUVFNjBBOEMzRTgzOTJFOTU5NTk0MUQ5Ml92aWRlb19kYXNoaW5pdC5tcDQVAALIARIAKAAYABsCiAd1c2Vfb2lsATEScHJvZ3Jlc3NpdmVfcmVjaXBlATEVAAAmxPTNnYa7xAYVAigCQzMsF0AXVP3ztkWiGBJkYXNoX2Jhc2VsaW5lXzFfdjERAHXuB2XEngEA&_nc_gid=60IEl8EgV6JTU26tnUTQpQ&edm=ANo9K5cEAAAA&_nc_zt=28&_nc_tpa=Q5bMBQHxJO6mFgJMXJLt4Xa9fQcDTGIs-CtPw6SKoQ_8p5YLX6aegeDw6h_hYpQ2nAWybkRvd08wblHvbg&oh=00_Afz3d4_Uva3sgq2KL31cf3kY4ZwxC6-gCqgVdSo5DClexg&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year at Roomytown looked a lot like this…Rummaging through old books.\nTweaking colours.\nMaking small decisions that slowly became finished things.\nIt also meant suitcases half-packed for trade shows, long days on our feet, and travelling far to see how things are made — including time spent at our factory in India, watching ideas turn into objects by hand.\n\nRunning a small, growing business means some seasons are quieter here — not because less is happening, but because so much is.\n\nFeeling very grateful to be building my dream.\nThank you for collecting, noticing, and caring about the stories behind things.\nHere’s a quiet look back, before we step into what’s next.","comment_count":0,"like_count":0,"timestamp":"2025-12-31T14:59:14Z","account_id":"0000c4a2-0000-1000-8000-000000000000","source_id":"0000c047-0000-1000-8000-000000000000"},{"media_id":"d042dfb8-d3c0-11f0-808a-9e002422cef4","media_type":"VIDEO","media_url":"https://scontent-iad3-1.cdninstagram.com/o1/v/t2/f2/m86/AQMKZFDgMTd2OklIlzFoRCsLU_Oxmv9SjfZb1yDMbL638gBAokSs599ZJpyuF_QgcznU4J3KlIIiLGGbcrduu5Lq9cF_IRiMlFP6Zl4.mp4?_nc_cat=102&_nc_sid=5e9851&_nc_ht=scontent-iad3-1.cdninstagram.com&_nc_ohc=ltnaDu2AD58Q7kNvwErcFor&efg=eyJ2ZW5jb2RlX3RhZyI6Inhwdl9wcm9ncmVzc2l2ZS5JTlNUQUdSQU0uQ0xJUFMuQzMuNzIwLmRhc2hfYmFzZWxpbmVfMV92MSIsInhwdl9hc3NldF9pZCI6NzA5MDc3NTQ4OTI3Njk4LCJhc3NldF9hZ2VfZGF5cyI6ODksInZpX3VzZWNhc2VfaWQiOjEwODI3LCJkdXJhdGlvbl9zIjoxOSwidXJsZ2VuX3NvdXJjZSI6Ind3dyJ9&ccb=17-1&vs=aa2fd59f6a77a1ee&_nc_vs=HBksFQIYUmlnX3hwdl9yZWVsc19wZXJtYW5lbnRfc3JfcHJvZC8zRjQ5NkRFQzA2OTI0MEJDN0MwOTNBRDg3OEI4Mjg5Ql92aWRlb19kYXNoaW5pdC5tcDQVAALIARIAFQIYOnBhc3N0aHJvdWdoX2V2ZXJzdG9yZS9HS2EtZkNORU9icWNCQ29FQUhSaHpRbnhUbFoyYnN0VEFRQUYVAgLIARIAKAAYABsCiAd1c2Vfb2lsATEScHJvZ3Jlc3NpdmVfcmVjaXBlATEVAAAmpKvgtt-5wgIVAigCQzMsF0AzMzMzMzMzGBJkYXNoX2Jhc2VsaW5lXzFfdjERAHX-B2WWqQEA&_nc_gid=60IEl8EgV6JTU26tnUTQpQ&edm=ANo9K5cEAAAA&_nc_zt=28&_nc_tpa=Q5bMBQHmJtYCuLT9K5PPF4DtOTy9iZmK1dc-iQDrpDvw5shubZ-nP2IAgCy9MyJznCVcQzCid99miCGsyA&oh=00_AfxKqGEEPDVwJU8_zM4tnbh853beoOisBQhav5YNV6UQRg&oe=69ABE82B","thumbnail_url":"https://scontent-iad3-1.cdninstagram.com/v/t51.71878-15/589907004_2054004485365811_5169171724823691837_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=101&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=EreKoQgKMmoQ7kNvwH_RDoI&_nc_oc=AdlFd-n27mshY_sXFp8NACa96Jrozq-51sWGbrZrc0uus8W_wmQ60H6t91obS6JSkR4&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=60IEl8EgV6JTU26tnUTQpQ&_nc_tpa=Q5bMBQFLYO-t80cwOxu287MEXjFZI213EQryr_iQkpQ8JptShBTDwt4LS1l-PGX-VxVJJn1ZySD1V-1fvA&oh=00_AfxgF73HeemQMFfAIUJDsx9ETRDzMmcdlA0EAxiNjeMotA&oe=69AFCDDF","permalink":"https://www.instagram.com/reel/DR9DRCLjIWA/","caption":"The trays that never stay in stock for long… are back.\n\nHandmade, glossy, and forever useful — glad to have them home again.\n\nFor you.\nFor them.\nFor every room that needs a small moment of 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old.\nThe shelves, the kitchens, the quiet corners, the everyday moments — thank you for letting us be part of them.\n\nIf you’ve been thinking about adding something special before Christmas, this weekend is your last chance to enjoy 30% off everything on our website.\n\nNo rush, no pressure — just a little thank you from us to you. 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on colour this Black Friday week.\nA small collage of our favourite colour-theory gifts.\nAnd yes — the best offer of the year has officially arrived, just in case something’s been calling your name.\nEnjoy 30% off everything on our website!\n\nOur vintage colour theory favourites — from enamel trays to puzzles to playing cards — all began life in forgotten textbooks and centuries-old pigment charts. We sifted through the archives, restored the details, and let those beautifully imperfect hues shine again.","comment_count":0,"like_count":0,"timestamp":"2025-11-25T07:31:34Z","account_id":"0000c4a2-0000-1000-8000-000000000000","source_id":"0000c047-0000-1000-8000-000000000000"},{"media_id":"0184dfc8-c940-11f0-b9d3-62d603746e59","media_type":"VIDEO","media_url":"https://scontent-iad3-2.cdninstagram.com/o1/v/t2/f2/m86/AQPA5R1_UxOwcgfq5seW1VmyMqjh6YHJ0NfU8JMuuqbzLFaRiWaQ5tgaVgcyTDCJ-LOLiBH17TmkY6rEI4Lcmwq9YQvqcTnxTckCh8E.mp4?_nc_cat=106&_nc_sid=5e9851&_nc_ht=scontent-iad3-2.cdninstagram.com&_nc_ohc=K31LxIWxiV0Q7kNvwGPMGyr&efg=eyJ2ZW5jb2RlX3RhZyI6Inhwdl9wcm9ncmVzc2l2ZS5JTlNUQUdSQU0uQ0xJUFMuQzMuNzIwLmRhc2hfYmFzZWxpbmVfMV92MSIsInhwdl9hc3NldF9pZCI6MTYzMjcwMDYxNDM5MjI3OCwiYXNzZXRfYWdlX2RheXMiOjEwMiwidmlfdXNlY2FzZV9pZCI6MTA4MjcsImR1cmF0aW9uX3MiOjExMCwidXJsZ2VuX3NvdXJjZSI6Ind3dyJ9&ccb=17-1&_nc_gid=60IEl8EgV6JTU26tnUTQpQ&edm=ANo9K5cEAAAA&_nc_zt=28&vs=d3a2a7bd318f719&_nc_vs=HBksFQIYUmlnX3hwdl9yZWVsc19wZXJtYW5lbnRfc3JfcHJvZC9GQzQwQjk3NkM5MTU0NjM3Q0JBREREMERDQ0ZFOEVCRV92aWRlb19kYXNoaW5pdC5tcDQVAALIARIAFQIYOnBhc3N0aHJvdWdoX2V2ZXJzdG9yZS9HQ1pTX3lKLXpfMllxMFlIQU9ta2xmWkg2LXNqYnN0VEFRQUYVAgLIARIAKAAYABsCiAd1c2Vfb2lsATEScHJvZ3Jlc3NpdmVfcmVjaXBlATEVAAAmrOepwte75gUVAigCQzMsF0BbohysCDEnGBJkYXNoX2Jhc2VsaW5lXzFfdjERAHX-B2WWqQEA&_nc_tpa=Q5bMBQHNedVWxieeE-oNp-ZlJ4kR8_ZyymGhdMJyYGtX4q03HSjbFqNi_rzwetAzau_Fml-S_jdgLqBLAw&oh=00_AfwunaFpOk6-9gjA_y0XDK1pNeaVTmYDICluJ24dQo70uA&oe=69ABFF8B","thumbnail_url":"https://scontent-iad3-2.cdninstagram.com/v/t51.71878-15/588941995_1838026927081833_8865736034897718512_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=103&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=u0w54z3uC6wQ7kNvwEc4ldq&_nc_oc=AdmSFEyqhlyvc0FsvUdtt559wf1lRHTPt9Av9ArzKQbOzfGupOmPGlfJHfvxkyTPke8&_nc_zt=23&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=60IEl8EgV6JTU26tnUTQpQ&_nc_tpa=Q5bMBQHk-BtuACJ6PAtNcVJ6Uk1wsT5KhTOKurfqPwwcsen7ABxsoG3j4kBW3xGRkovE0kNWywDPZ_DavQ&oh=00_AfzKDsV6lTF6XpmFgFLmgGMgJyZoMm8jgvdxnn3cPdamQw&oe=69AFC677","permalink":"https://www.instagram.com/reel/DRaRLQfDFum/","caption":"Just a quick reel sharing four things I’m packing for friends and family… little favourites I thought you might like too.\nAnd yes — they’re all in the Black Friday Sale.\n\nAlso yes — my microphone does match my cardigan. 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